Friday, August 21, 2026 12:00 PM

New partnership to promote housing development

Supporting Sønderborg's growth

The city of Sønderborg

The city of Sønderborg

Sønderborg Municipality

Sønderborg Boligudvikling P/S (residential development) is now a reality. The partnership has held its first board meeting and is formally constituted with Jacob Møller as Chairman and Mayor Erik Lauritzen as Vice-Chairman. It is founded to facilitate and promote the development of new, attractive housing to support the continued growth throughout the Sønderborg Municipality. 

Purpose

The new partnership will focus on creating a strong foundation for future housing development. The partnership will not construct housing itself but work towards facilitating new development, particularly by providing relevant analyses, promoting the maturation of new building opportunities, and investing in attracting private investors and developers who can get the necessary new homes built.

By joining forces in a dedicated partnership, the ambition is to make the Sønderborg area even more attractive to current and future residents. The partnership will work to implement an ambitious master plan that, over the coming years, aims to create and support the foundation for many new homes in the area, with a focus on high quality, a variety of housing types, and sustainable solutions.

The Board of Directors for Sønderborg Boligudvikling P/S consists of:

  • Jacob Møller (Chairman), Partner, Kromann Reumert
  • Erik Lauritzen (Vice-Chairman), Mayor, Sønderborg Municipality
  • Per E. Have, Chairman of the Board at Bitten & Mads Clausen's Foundation
  • Lars Tveen, CEO, Bitten & Mads Clausen's Foundation
  • Ole Svedstrup Hjorth, independent consultant in urban and property development
  • Tage Petersen, Member of the City Council, Sønderborg Municipality

Contribution to long-term development

The newly appointed Chairman, Jacob Møller, is an attorney and partner at Kromann Reumert and an expert in advising private and public clients, such as municipalities and private developers, on matters of leasing, purchase and sale, and project development of real estate. Jacob Møller has extensive experience with urban development projects and public-private partnerships and will strengthen the new company with his insights.

Jacob Møller looks forward to starting the work in Sønderborg Boligudvikling P/S: 

I am very much looking forward to tackling this important task, together with a strong and competent board. The Sønderborg area has great potential, and our primary role will be to help create the framework for new housing projects by being visionary and making it attractive for investors to build here. Momentum and a solid foundation is essential to achieve our ambitious goals for the benefit of the entire municipality and its continued development.

Jacob Møller, Chairman of the Board

Vice-Chairman Erik Lauritzen adds, emphasizing the project's significance for the entire municipality: 

This is a crucial step for the long-term development of our municipality. To retain and attract residents and a skilled workforce, it is essential that we offer modern and varied housing options. This partnership is a strong public-private entity that enables us to think strategically and long-term. By supporting the creation of the right plans and attracting the right partners, we can accelerate the development of residential areas – not just in Sønderborg, but throughout the entire municipality.

Erik Lauritzen, Mayor and Vice-Chairman

The board will now start working on promoting housing development leading up to 2030 and a communication strategy to attract interest from investors.

Martin Johanning from Bitten & Mads Clausen's Foundation has been appointed as the director of the company.